Analysis and forecast of the dairy market in Primorsky Krai

• Vladivostok State University of Economics and Service
  Vladivostok. Russia

• Vladivostok State University of Economics and Service
  Vladivostok. Russia

• Erokhina I.V.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

For successful development of any company, make effective management decisions necessary to foresee and to analyze. The article presents the results of the study and analysis of the dairy market in Primorsky Krai. Market research of dairy products is associated with the development of this area. Got the equation depending the demand and income for certain types of dairy products, using statistical methods. This will determine the future volume and structure of demand in the market of this product and its influence on the company’s earnings.

Keywords: dairy market, market demand, Primorsky Krai milk “Little House in the villag, milk “Merry Milkman”, statistical methods, multiple regression, forecasting.